The Internet has become an invaluable tool for small businesses in helping them expand their presence and reach millions of their potential customers. Reaching your target audience is only part of the battle though. Creating a great business website will help you stand out from the crowd and is just as important as reaching your customers.
If you are ready to set up a website for your business then you will need a domain name. Registering the right domain name for your business is key, people and other businesses should easily be able to remember it and it should be closely related to your business name.
If your business is a UK based business serving customers in the UK then you should consider registering your domain with a UK suffix such as .co.uk.
Once you have your domain name registered you will need to look for someone to design and build your website. There are many companies on the Internet offering cheap website design using their DIY website builder platforms. Although this can appeal as an easy option for getting your business website online, this is something you should avoid if you are serious about getting the most out of your business website.
You should be looking for an established web design company in your local area with a proven track record of producing high quality websites for businesses. Speak with them on the phone, ask questions and get a portfolio of recent work from them. Having a local web designer design and build your website often means that you are able to meet with them in person before and during the project to discuss all aspects of your website design and build. A good web design company will guide you through the whole process and offer advice going forward once your website is live on the Internet.
Your potential customers will be looking for testimonials from your past and present customers on your website as well as a possible portfolio of work and case studies. This is an important part of any business website and is something that should not be overlooked. Remember to ask permission from your past and current customers when adding their testimonials and listing their name on your website.
SEO is a huge part of any website these days and is something you will need to consider if you want your customers to find you on the Internet. Gaining high Google rankings and getting to the top of the page rank for the keywords customers will be typing into Google to find businesses like yours will be key to the success of your business.
There are many resources on the Internet relating to Search Engine Optimisation but it came be a daunting task trying to learn how to rank your website higher in Google. Finding a reputable SEO agency with a proven track record is a must if you want to rank at the top of Google.
Your SEO company will conduct all the keyword research for you to make sure you know which are your most important keywords and which ones will drive the most traffic to your website to help lots of people find your business. Having lots of relevant visitors to your website will lead to more conversions and can gain you more business.
Local SEO should not be overlooked and is a great way of ranking high in Google in your local town or city and can be a fantastic way for small businesses to reach their local customers.
Local SEO can also be used as a form of national SEO. Creating lots of well written pages that are optimised for the search engines on your website targeting different towns and cities can help your business reach out to its target audience throughout the UK.
For a great number of businesses, their website is the first impression a potential customer gets of them. How your website looks is often a measure of the quality of your business. The success of your business can be attributed to your website’s design and how well it ranks in the search engines.