Google Ads

What is the difference between Google Ads and SEO?

Different yet complementary digital marketing strategies

Google Ads and SEO (Search Engine Optimisation) are two different yet complementary digital marketing strategies that businesses use to increase their visibility online.


Pay-Per-Click (PPC) advertising

Google Ads, also known as Pay-Per-Click (PPC) advertising, is a paid marketing strategy where businesses bid on keywords and create ads that appear at the top of search engine results pages (SERPs) when those keywords are searched for. The business is charged each time someone clicks on their ad. Google Ads is a fast way to get your business in front of people who are actively searching for products or services like yours.


Search Engine Optimisation

SEO, on the other hand, is a free, organic marketing strategy that focuses on improving a website’s visibility and ranking on SERPs through various techniques such as keyword research, content optimisation, and link building. The goal of SEO is to increase the number of visitors to a website by obtaining a high-ranking placement in the search results of a search engine. SEO takes time and effort to produce results, but it can provide long-term benefits.


One of the main differences is the cost

One of the main differences between Google Ads and SEO is the cost. As mentioned earlier, Google Ads is a paid marketing strategy, while SEO is free. Additionally, Google Ads can provide immediate results, while SEO takes time to produce results.


Level of control

Another difference is the level of control businesses have over their ad placements. With Google Ads, businesses can choose the keywords they want to target, the location of their target audience, and the time and budget of their campaigns. In contrast, SEO is heavily influenced by search engine algorithms, which businesses have little control over.


Targeting capabilities

Google Ads and SEO also have different targeting capabilities. Google Ads allows businesses to target specific keywords, demographics, and geographic locations. SEO, on the other hand, targets users based on the content of their search query.


In conclusion, Google Ads and SEO are different digital marketing strategies that can be used together to increase a business’s online visibility. Google Ads is a paid, immediate strategy while SEO is a free, long-term strategy. Both have their unique advantages and businesses can benefit from using both strategies together.

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