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Web encryption as a ranking signal

Web Design Swindon

Google has announced that they will now be giving higher search rankings to websites using secure, encrypted connections when transmitting customer data.

It said that it was going to begin by taking a site’s use of HTTPS – the web address prefix that indicates secure “TLS” connections — as a light ranking signal. However, Google will undoubtedly ramp this up in the coming months and take this as a stronger ranking signal as web masters make the transition across to a secure connection.

Google uses HTTPS in its Search, Gmail and Drive products by default, meaning that data is encrypted between Google’s servers and users of its products.

This decision by Google will likely encourage web masters to make the transition to HTTPS and will ultimately make the web a safer place.


To make your website secure you will need to buy an SSL certificate and have it installed on the server that hosts your website by a professional.


SSL (Secure Sockets Layer) certificates are digital certificates that verify the identities of websites and encrypts any information sent to the server’s of those websites using SSL technology. When you have an SSL certificate installed on your website server, all information between the user and your website is encrypted to the point whereby it is scrambled, making the data undecipherable unless you have the decryption key.