In a nutshell a Social Signal is a direct link from somebody else’s social networking page or profile to your web page. If you decided to click on the ‘like’ button at the bottom of this blog post then you have just given me a ‘social signal’ and i very much appreciate it.
WHY ARE SOCIAL SIGNALS IMPORTANT FOR YOUR SEO?
When you read a blog post and see that lots of people have shared that content across many social networks, you can safely presume that it is a blog post worth reading. The blog post author is essentially showing proof to his or her readers that they are important and an authority on the topic.
Google is increasingly giving more weight in their search engine results pages to websites for their social signals. Each time Google updates its search algorithm it tends to add a little more value to them.
WHAT YOU SHOULD BE DOING
If your company does not yet have a social media presence, then it is time to start building one. Set up social media accounts with all the main social networks and publish content about your business on these networks. The main social networks, and a good place to start is with Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. If you’re a little confused or unsure on how to proceed, there are professional social media marketing companies that can help get you started.
Once you’ve set up your social network pages, don’t let them stand still. Update your social network pages on a regular basis with varied content such as text based posts, images, videos, shares and comments — these are just a few of the social signals that Google utilises to help decide on a website’s ranking.