A Google Ads remarketing campaign targets people who have already visited your website. Because they already know your brand, they are far more likely to convert than a cold audience. Remarketing is one of the highest-ROI campaign types available in Google Ads.
This guide explains how to set up a remarketing campaign in Google Ads, from creating your audience lists to writing ad copy that re-engages previous visitors. Google’s remarketing setup guide covers the technical steps in detail.
Creating a remarketing campaign in Google Ads
Remarketing campaigns in Google Ads are a powerful way to reach out to people who have previously interacted with your website or mobile app. By targeting these individuals with specific ads, you can increase the likelihood of them returning to your website and converting into customers. In this article, we will discuss the steps involved in creating a remarketing campaign in Google Ads.
Setting up your remarketing list
The first step in creating a remarketing campaign is to set up a remarketing list. This list will contain the individuals who have previously interacted with your website or mobile app. To create a remarketing list, go to the Audiences tab in your Google Ads account and click on the “Remarketing” button. Next, select the type of remarketing list you want to create, such as website visitors or mobile app users. You can also set up custom combinations of visitors based on specific pages they have visited or actions they have taken on your website.
Creating a remarketing campaign
Once you have set up your remarketing list, you can now create a new campaign and select “remarketing” as the campaign type. Next, you will need to select the remarketing list you created in step one as the target audience for your campaign.
Creating and Optimising Ad Groups
In the ad groups section, create ad groups specific to the products or services you want to promote. Within each ad group, create ads that are tailored to your target audience. Make sure your ads are relevant and compelling, and include a clear call-to-action. Additionally, you can use dynamic ads to display specific products or services based on the visitor’s browsing history on your website.
Setting up Conversion Tracking
It’s important to track the performance of your remarketing campaign. To do this, you will need to set up conversion tracking by adding a snippet of code to your website. This will allow you to track the number of conversions and the revenue generated from your remarketing campaign.
Testing and Optimising
As with any campaign, it’s important to test and optimise your remarketing campaign. Test different ad copy, images and targeting options to see which ones perform the best. Use the data from your conversion tracking to see which ads and targeting options are driving the most conversions. Continuously monitor and adjust your campaign to ensure it’s performing at its best.
In conclusion, remarketing campaigns in Google Ads are a great way to reach out to individuals who have previously interacted with your website or mobile app. By targeting these individuals with specific ads, you can increase the likelihood of them returning to your website and converting into customers. By following the steps outlined in this article, you will be able to set up and optimise a successful remarketing campaign in Google Ads.
Our Google Ads management service includes remarketing strategy as part of a complete campaign approach. For the audience side of remarketing, see our guide on how to target the right audience for your Google Ads campaign, and to track how your remarketing campaigns are performing read our guide on how to track the performance of your Google Ads campaign.
