How do I use Google Ads to increase my website’s traffic?

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Done correctly, Google Ads will increase website traffic and drive more business

Google Ads is an advertising service by Google that allows businesses and organisations to display ads on Google’s search engine results pages (SERPs) and on other websites that are part of the Google network. Google Ads can be a powerful tool for increasing website traffic and driving more business. Here are some best practises for using Google Ads to increase website traffic:


Define your target audience

Before you begin creating your Google Ads campaign, it’s important to have a clear understanding of who your target audience is. This will help you create more effective ads that will appeal to your target audience and drive more relevant traffic to your website.


Choose the right keywords

Keyword research is an essential part of any Google Ads campaign. It’s important to choose the right keywords that are relevant to your business and that your target audience is searching for. This will help ensure that your ads are shown to the right people, which will increase your chances of getting more clicks and driving more traffic to your website.


Create compelling ad copy

Your ad copy is what will entice people to click on your ads and visit your website. To increase the chances of people clicking on your ads, it’s important to create ad copy that is compelling and that clearly communicates the value that your business can offer.


Use ad extensions

Ad extensions are additional pieces of information that can be added to your ads, such as your business location, phone number, and reviews. Ad extensions can help increase the visibility of your ads and make them more appealing to potential customers.


Optimise your landing pages

Once people click on your ads and arrive at your website, it’s important to optimise the landing pages that they will land on. This will help increase the chances of people staying on your website and taking action, such as making a purchase or filling out a contact form.


Use Google Analytics to track your results

To track the performance of your Google Ads campaign, it’s important to use Google Analytics. Google Analytics will give you valuable insights into how your ads are performing, how many people are visiting your website, and what actions they are taking once they arrive.


Test and optimise your ads

Google Ads gives you the ability to test different ad variations and see which ones perform the best. Use this feature to optimise your ads and improve their performance over time.


By following these best practises for using Google Ads, you can increase your website’s traffic and drive more business. However, it’s important to remember that Google Ads is a dynamic and ever-changing platform, so it’s essential to stay up-to-date with the latest trends and best practises to continue to drive traffic and achieve success.

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