Google Ads Management in Redditch
Google Ads puts your business in front of people who are actively searching for what you offer. Done well, it is one of the fastest ways to generate leads and sales. Done poorly, it burns through the budget with little to show for it.
At Blue Rock Digital, we manage Google Ads campaigns for businesses across Redditch, Worcestershire, and the UK. We handle everything from initial setup through to ongoing optimisation, with clear monthly reporting so you always know exactly how your budget is performing.
Why Choose Blue Rock Digital for Google Ads?
Managing Google Ads effectively takes experience, attention to detail, and a clear understanding of what drives results. Too many businesses waste budget on poorly structured campaigns, broad targeting, and ad copy that doesn’t convert. At Blue Rock Digital, we manage Google Ads campaigns for businesses across Redditch, the Midlands, and the UK, covering search, display, shopping, and remarketing. With 17 years of digital marketing experience and a focus on maximising return on every pound spent, here’s why businesses trust us with their ad spend.
17 Years of Digital Experience
We have been working in digital marketing for 17 years. That experience informs every campaign we build, from how we structure ad groups to how we approach bidding strategy. We have seen what works, what wastes budget, and how to get the most from Google Ads for businesses of all sizes.
A Dedicated Account Manager
Every client has a dedicated account manager who looks after their campaign from day one. You will always have a direct point of contact who knows your account, understands your goals, and can answer your questions without putting you through to someone who has never heard of you.
Full Campaign Management Across All Campaign Types
We manage search, display, shopping, and remarketing campaigns. Whether you want to capture people searching for your services, re-engage previous visitors, or promote products through Google Shopping, we have the expertise to plan and manage the right campaign type for your goals.
New Accounts and Existing Accounts Welcome
Whether you are running Google Ads for the first time or you have an existing account that is not delivering the results you expect, we can help. We set up new accounts properly from the start and take over and improve underperforming accounts with a thorough review and structured plan.
Google Ads and SEO Working Together
We also offer SEO and GEO services, which means we understand how paid and organic search complement each other. Clients who combine Google Ads with SEO benefit from a joined-up strategy that maximises visibility across both paid and organic results.
What's Included in Our Google Ads Management Service
We handle every aspect of your Google Ads account, from initial setup through to ongoing optimisation and monthly reporting. Here is exactly what is included as standard.
| What’s included | What we do |
|---|---|
| Campaign setup and structure | We set up your account and campaign structure correctly from the outset, including conversion tracking, location targeting, and audience settings. |
| Keyword research and targeting | We identify the search terms your customers use and build a negative keyword strategy to stop your budget being wasted on irrelevant searches. |
| Ad copy | We write compelling ad copy designed to attract clicks from the right people and drive them to take action on your site. |
| Search, display, shopping, and remarketing | We manage all Google Ads campaign types and recommend the right combination for your goals and budget. |
| Conversion tracking | We set up accurate conversion tracking from day one so you can see exactly which ads and keywords are driving real results. |
| Ongoing bid and campaign management | We actively manage your campaigns every month, including bid adjustments, ad copy testing, search term reviews, and audience refinement. |
| Landing page recommendations | Where your existing pages need improvement to convert ad traffic, we provide specific, actionable recommendations. |
| Monthly reporting | You receive a clear monthly report covering impressions, clicks, conversions, cost per conversion, and return on ad spend. |
| Dedicated account manager | One consistent point of contact who knows your account, manages your campaigns, and answers your questions directly. |
Our Google Ads Process
We keep things simple, transparent, and focused on results. Here’s what to expect when you work with Blue Rock Digital.
1. Discovery and Goal Setting
We start by understanding your business, your target customers, and what you want Google Ads to achieve. Whether you are focused on generating enquiries, driving sales, or increasing footfall, your goals shape everything about how we build and manage the campaign.
2. Account and Campaign Setup
We set up your Google Ads account and campaign structure correctly from the outset. This includes conversion tracking, location targeting, audience settings, and campaign type selection. Getting the foundations right avoids wasted spend and ensures accurate performance data from day one.
3. Keyword Research and Targeting
We carry out thorough keyword research to identify the search terms your potential customers are using. We build a targeted keyword list and develop a negative keyword strategy to prevent your ads from showing for irrelevant searches, keeping your budget focused on the terms most likely to convert.
4. Ad Copy and Creative
We write compelling ad copy designed to attract clicks from the right people. For display and remarketing campaigns, we also advise on creative. Where your existing landing pages need improvement to support conversion, we will provide specific recommendations.
5. Ongoing Management and Optimisation
Once campaigns are live, we actively manage them on an ongoing basis. This includes regular bid adjustments, ad copy testing, search term reviews, audience refinement, and acting on landing page recommendations. We do not set campaigns live and leave them running unattended.
6. Monthly Reporting
Every month, you will receive a clear report covering campaign performance, including impressions, clicks, conversions, cost per conversion, and overall return on ad spend. We review the results with you and use them to inform the strategy going forward.
Ready to get started?
Get a free, no-obligation proposal tailored to your business. No contracts, no jargon, just honest advice and a clear plan.
Google Ads Management Pricing
Our Google Ads management services start from £400 per month, with the final investment depending on the size of your account, the number of campaigns, and the level of ongoing work required.
We will always be transparent about costs before any work begins. Get in touch, and we will put together a tailored proposal for your business.
Areas We Cover
We manage Google Ads campaigns for businesses across Worcestershire and the wider Midlands, as well as clients throughout the UK.
In Worcestershire, we cover Redditch, Worcester, Bromsgrove, Droitwich Spa, Kidderminster, Evesham, Pershore, and Malvern. Across the West Midlands, we work with businesses in Birmingham, Solihull, Coventry, Stratford-upon-Avon, Leamington Spa, and Warwick. We also work with clients throughout England, Scotland, and Wales.
See What Our Redditch Based Google Ads Clients Say About Us
5 out of 5 stars – Laura H., Kitchen Designer
“Blue Rock Digital have managed our Google Ads campaigns for several months, and the improvement in lead quality has been excellent. Before working with them, we were getting clicks but very few genuine enquiries. They restructured the campaigns, improved the targeting and refined the ad copy. Since then, we’ve seen a steady flow of enquiries from people genuinely interested in our kitchen design services. Very professional and easy to work with.”
5 out of 5 stars – Peter C., Roofing Contractor
“I asked Blue Rock Digital to review and manage our Google Ads after we were spending money but not seeing many results. They quickly identified several issues with the campaigns and rebuilt them properly. The difference has been clear; we are now receiving far more calls and quote requests. Their knowledge of Google Ads is excellent, and they keep us informed about performance each month.”
5 out of 5 stars – Natalie R., Beauty Clinic Owner
“Blue Rock Digital have done a fantastic job with our Google Ads campaigns. They helped us target the right services and locations, and the ads now bring in a consistent stream of new enquiries for our clinic. I also appreciate how clearly everything is explained, including where the budget is going and what results we are seeing. A very professional digital marketing team.”
Who You Will Be Working With
Blue Rock Digital was founded in 2008 by Sean O’Donoghue, who has 17 years of hands-on experience in Google Ads, SEO, and digital marketing. Sean is the first point of contact for every new client and remains closely involved throughout every Google Ads campaign. When it comes to your ad spend, you want someone with real experience managing it, not a junior executive following a checklist. Find out more about us and how we work, or connect with Sean on LinkedIn.
Google Ads FAQs
Common questions about our Google Ads services.
How much does Google Ads management cost?
Our management fees are priced on a bespoke basis depending on the scope and complexity of your account. In addition to our management fee, you will need a separate budget for your ad spend, which goes directly to Google. We will provide a full breakdown before any work begins.
How quickly will I see results from Google Ads?
One of the main advantages of Google Ads over SEO is speed. Campaigns can go live quickly and start generating traffic almost immediately. That said, the first few weeks are often a period of learning and optimisation as we refine targeting and bidding based on real performance data. Most clients see meaningful results within the first month.
What types of Google Ads campaigns do you run?
We run search campaigns, display campaigns, shopping campaigns, and remarketing campaigns. The right campaign type depends on your goals and your business. We will recommend the most appropriate approach as part of our proposal.
Do you work with new Google Ads accounts or existing ones?
Both. If you have never run Google Ads before, we will set up your account and campaigns correctly from scratch. If you have an existing account that is not performing as well as you would like, we will carry out a thorough review and implement improvements.
How do you measure the success of a Google Ads campaign?
We focus on the metrics that matter to your business, primarily conversions and cost per conversion, rather than just clicks and impressions. We set up conversion tracking from the start, so we have accurate data on which ads and keywords are driving real results.
What budget do I need for Google Ads?
There is no fixed minimum, but your ad spend needs to be sufficient to generate meaningful data and results in your market. We will advise on a realistic budget as part of your proposal, based on your industry, location, and goals.
Can Google Ads work alongside SEO?
Yes, and the two work very well together. Google Ads gives you immediate visibility while SEO builds long-term organic rankings. Running both means you can dominate more of the search results page and gather keyword data from paid campaigns that directly informs your SEO strategy. We also offer GEO (Generative Engine Optimisation), which optimises your content for AI-powered search platforms like Google AI Overviews, ChatGPT, and Google Gemini. Combining Google Ads, SEO, and GEO gives your business visibility across paid results, organic results, and AI-generated answers. We can manage all three as an integrated strategy or deliver them individually depending on your goals.
Do you offer a free Google Ads audit?
We do not offer a standalone free audit, but we do include an account review as part of our onboarding process for new clients. If you have an existing account, we will assess its current performance and identify areas for improvement as part of putting together your proposal. A well-built website is essential for converting ad traffic.